For Love Of All Things, or FLOAT, is a new breed of company promoting socially, environmentally and globally conscious consumerism. They create awareness & funding for the world’s best non-profits by conducting limited edition apparel campaigns and contributing $8 from every sale to the current weeks cause. Every week FLOAT partners with a new charity. They create unique designs that represent the charity’s cause and for every purchase made at www.float.org during that week, FLOAT donates $8 to the current weeks charity.
In their own words:
“FLOAT was born in the fresh air and undisturbed wilderness of the Rocky Mountains. We live to be outside. We ride bikes, ski, dive, hike & climb. We love nature, trees, mountains, oceans, rivers and all types of animals. But we don’t take all these things for granted. The world is in trouble and it needs help! Luckily, there are organizations (and people!) trying to make a difference, but creating the awareness and funding they need is a daunting task. We believe that businesses are in a unique position to affect positive change and create funding solutions for these organizations so they can focus their attention where it needs to be: on the cause.”
They have an impressive list of causes that they have promoted to date. The focus is on environment and animal based causes. Everything from Save the Elephants to Save the Frogs!
FLOAT comes up with beautiful limited edition apparel designs each and every week, always targeting a new non-profit organization. At time of writing, the offers range from $24 (t-shirt) to $45 (pullover hoody), with $8 of each sale going to The National Marine Life Center (NMLC). To fit this week’s theme, each item has an artistic rendering of a seal on the front.
This business model is a win for all involved, including you if you decide to visit them and participate in the next limited edition opportunity!