In 2021, the outdoors industry brought in $454.0 billion, accounting for 1.9 percent of gross domestic product. Outdoor activities such as camping, biking, and hiking have become increasingly popular. Starting an outdoor adventure business is a great way to cash in on the rising demand for these activities in today’s society. Follow these tips to launch a successful outdoor adventure company.
Research and Know Your Target Audience
Research will help you know your target audience and how popular the outdoor activities you plan to offer are. According to research, running is the most popular outdoor activity. Approximately 60 million Americans (15% of the population) participate in running and jogging regularly. Other popular outdoor activities include camping and biking.
Also, it’s important to have a good understanding of your competition. Take time to understand why customers choose to buy from your competitors and how they market their products. This will help you improve your own marketing strategies and identify market gaps.
Get the Right Equipment
To run a successful outdoor activity business, you will need equipment such as ATVs, cars, bikes, canoes, helmets, and life vests. You’ll also need to maintain the equipment regularly to ensure it is safe for you and your customers to use. ATVs are perfect for adrenaline junkies and thrill-seekers and designed for an amazing adventure.
If you don’t have enough vehicles for customers, you can find the best dealerships in your locality by typing “cars for sale near me” or “affordable cars for sale near me.” Cars allow your customers to have total control over their off-road journey and to take in all the sights and sounds.
Have a Professional Team
You may have a lot of experience in outdoor activities, but since you won’t be on the ground every day, you need experienced and knowledgeable staff. They should also be trained in customer service, safety procedures, and first aid. A professional team will make your company more credible and help build its reputation. They will also provide a great customer experience.
Also, get the right certifications as you need them to teach some outdoor activities. You must be able to give clear instructions, be confident in managing groups, and remain calm in difficult situations. These skills will help you support people who may be nervous and deal with incidents or accidents.
Market Extensively Online
The only way you can outperform competitors and gain more customers is by marketing extensively. Make the most of social media, email marketing, and referral marketing. Email marketing has an average ROI of $36 for every $1 spent, so invest in it by getting email marketing software. Additionally, offer special discounts and promotions to attract new customers and retain loyal ones.
Build a professional website that showcases your offerings—your services, equipment, and team. Learn search engine optimization to enhance your online visibility. Also, ensure customers can easily book activities and pay for them online. You can use an online booking system to make the task easy.