Introduction
Pure Fishing is a well-known company in the fishing industry, offering a wide range of fishing tackle and equipment. However, determining who owns Pure Fishing can be a complex task, as the company has changed hands multiple times throughout its history. In this article, we will dive deeper into the ownership of Pure Fishing, exploring its various acquisitions and the current parent company.
History of Pure Fishing
Pure Fishing was originally founded in 1937 as the “Consolidated Bait Company” by a group of anglers in the United States. Over the years, the company grew and expanded its product offerings. In 1965, Pure Fishing introduced the first modern fishing reel, the Mitchell 300, which became a huge success.
In 1993, Pure Fishing was acquired by the Berkley Corporation, a leading manufacturer of fishing lines and other fishing accessories. The acquisition allowed Pure Fishing to expand its product range and reach a wider customer base.
Acquisition by Jarden Corporation
In 2007, Pure Fishing faced another change in ownership when it was acquired by the Jarden Corporation. Jarden was a consumer products company that owned various well-known brands, including Coleman, Mr. Coffee, and Oster. The acquisition of Pure Fishing further strengthened Jarden’s position in the outdoor and recreational market.
Under Jarden’s ownership, Pure Fishing continued to grow and expand its product lines. The company introduced innovative fishing gear and accessories, catering to the needs of anglers worldwide.
Newell Brands and the Current Ownership
In 2016, Jarden Corporation was acquired by Newell Brands, a global consumer goods company. This acquisition brought Pure Fishing under the ownership of Newell Brands, along with other prominent brands like Rubbermaid, Sharpie, and Graco.
Newell Brands recognized the value of Pure Fishing’s strong market presence and its reputation for producing high-quality fishing tackle. The company continued to invest in Pure Fishing, supporting its growth and innovation in the fishing industry.
However, it is important to note that the ownership landscape can change over time, and it is always advisable to refer to the latest information available to determine the current owner of Pure Fishing.
Conclusion
Pure Fishing, a renowned company in the fishing industry, has changed ownership multiple times throughout its history. From its initial acquisition by the Berkley Corporation to its current ownership under Newell Brands, Pure Fishing has continued to thrive and provide anglers with top-notch fishing tackle and equipment. The company’s commitment to innovation and quality has solidified its position as a leader in the fishing industry.
References
– Berkley: www.berkley-fishing.com
– Jarden Corporation: www.newellbrands.com
– Newell Brands: www.newellbrands.com
