Outdoor sports and recreation businesses can be fun and financially rewarding for those with a passion for the outdoors. They offer many benefits, including improved health and creating a more inclusive society.
According to one outdoor participation report, 144.4 million Americans participated in at least one outdoor activity in 2016. That’s good news for anyone looking to venture into this industry. Here are four tips you can use to start an outdoor sports and recreation business today.
1. Create a Feasible Plan
A high-quality business plan is essential for any startup destined for success. It draws investors’ attention, boosts lender responsiveness, and most importantly, helps entrepreneurs to focus on important steps for achieving business goals. Create an elaborate business plan that clearly outlines your mission, value proposition, business objectives, startup costs, market niche, marketing strategies, and business purpose.
One company that gives auto title loans to startups advises businesses to pay close attention to the financial section while creating a business plan, especially if they intend to seek funding from banks or investors. Lenders will always look at the accuracy of the financial projections and gauge the feasibility of the entire plan before committing their money.
2. Get Permits and Certifications
Register your outdoor sports and recreation company with the Secretary of State. Inquire if recreation services are taxed in your area and obtain a sales tax permit. The Recreation Law should guide you on the professional certifications, licenses, and permits required for the type of outdoor sports and recreation business you intend to start.
For instance, you may need an American Canoe Association certification if you plan to start an outdoor canoe tour business. Also, do your research on the types of equipment you’ll need and get appropriate business insurance.
3. Choose a Niche
There’s an endless list of recreational services you can offer clients. These include skiing, kayaking, mountaineering, cycling, canoeing, and rock climbing. It’s upon you to choose a niche that suits the type of services and programs you intend to offer.
The best approach is to identify a less crowded niche and match it with the available public resources in your state. For instance, you can offer outdoor scenic bike rides if your city offers a nice network of hikes and cycling trails.
4. Market Your Services
You must reach out to people if you want them to know about your services. One practical approach you can try is community involvement. Join a local non-profit or volunteering program and offer your services whenever you can. It’s a tactful strategy to build goodwill and enhance business visibility among the locals. Create an impression that you care about the community’s well-being, not just making a profit from the locals.
An online presence is also key in this type of business. Create interactive social media accounts and an informative website complete with colorful pictures about your services. Invest in quality videography and photography. Consider hiring a professional photographer to capture all the memorable moments of your tours. Then use the photos and videos from your outdoor adventures in your marketing campaigns.
